CAMPAIGN 2016

THE HAPPENING

Captured on the peak of the historical hills in Bulgaria lies an abandoned Communist Party headquarters known as "Buzludzha".

This incredible structure overlooking the town of Kazanlak, has been dormant since the late 1980's and stands alone, covered in snow and subject to some of the wildest weather anywhere in the World. This was to be the location for the new VALLEY campaign.
Shot over the course of four days, Valley founder Michael Crawley took Jordan Barrett along with Natalie Sole and threw them to the wolves, creating one of our most dramatic clips yet - The Happening.

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Valley Eyewear

Explore the styles from the campaign

SHOP ALL SUNGLASSESSHOP ALL OPTICAL

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